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$100M Offers Audiobook Part 7 | Ep 585
The Game w/ Alex Hormozi
Crafting a Memorable Program or Service Name
When creating a name for a program or service, consider using a combination of elements such as magnet, avatar, goal, interval, and container. It is recommended to use three to five of these components in the name to strike a balance between brevity and specificity. Each component serves a unique purpose, like attention for magnet, discrimination for avatar, purpose for goal, timeline for interval, and method for container. Start by creating a reason, similar to planning a fraternity party, which answers why the offer is being made and what's in it for the recipient. The reason can be anything as long as it is believed and aligns with the promotion's purpose.
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