The Game with Alex Hormozi Part 7: $100M Offers Book | Ep 585
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Aug 19, 2023 Discover the art of naming products and how it can attract the right customers. Learn about creating compelling offers using innovative strategies and the magic headline formula. Explore the emotional journey of achieving financial milestones and the resilience needed to succeed. Gain insights into crafting powerful value propositions with a structured approach that includes value stacking and urgency. This podcast is packed with practical tips for entrepreneurs looking to enhance their marketability.
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Naming Products
- Name products strategically to attract ideal customers and repel others.
- A good name increases sales and profits, regardless of your industry.
MAGIC Formula
- Use the MAGIC formula: Magnet, Avatar, Goal, Interval, Container.
- Include 3-5 elements for a catchy offer name.
Combatting Offer Fatigue
- Refresh offers by changing creative, copy, headline, duration, or enhancer.
- Change the entire monetization structure only as a last resort.