Barnum Statements and Their Personal yet General Nature

Barnum statements are personal enough to make us feel understood and build trust, but they are general enough to apply to almost anyone. They resonate deeply with individuals, creating a sense of alignment with their self-perception. By starting with a relatable statement and then introducing an offer that aligns with it, individuals are more likely to feel a connection and trust the person making the statement. Barnum statements were named after an entrepreneur and are commonly used in horoscopes and other forms of personalized communication.