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Dr. Elissa Epel: Control Stress for Healthy Eating, Metabolism & Aging
Huberman Lab
How to Get Young People to Stop Smoking
I learned something interesting about smoking and why so few people now smoke. I always thought that the campaigns around smoking and how terrible it is for us was the effective message. But one of the most effective messaging systems in the battle against smoking was to get young people to stop smoking, not by telling them it was bad for them. In other words, they made being a non-smoker anti-establishment. Anytime there's something like soda or highly processed foods that are so woven into the establishment, it seems like you can tell people until we're blue in the face about all the health concerns with these things.
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