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#290 Justin Welsh - Become A Successful Solopreneur
Real Talk with Zuby
Creating Content, Facing Self-Doubt, and Overcoming Obsolescence
The speaker writes content to remind themselves of what's important, even though they have not achieved everything they write about. They experience self-doubt, burnout, and fear of obsolescence like everyone else. However, the fear of obsolescence may not be necessary in the digital age, where direct audience connection allows for long-term sustainability. Unlike traditional celebrities with a short shelf life, content creators can adapt, pivot, and maintain control over their careers with continuous audience engagement, serving them, and staying in communication. The direct connection with the audience and the absence of external pressures grant content creators the freedom to continue their work for as long as they desire, bringing a sense of peace and long-term sustainability.
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