204: Josh Spector — Saying Less and Making More
The Bootstrapped Founder
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Give Value Quickly: Highlighting Must-See Moments
By including a link to a specific moment in the episode, the speaker saw more clicks on the 'must see moment' than on the link to the full episode. This suggests that people are more likely to engage with shorter snippets that require less time commitment. The speaker acknowledges that this approach may be seen as clickbait, but highlights that the 'must see moment' genuinely offers valuable insights that haven't been heard elsewhere. This strategy taps into people's time sensitivity and provides them with a shorter, more enticing entry point to the episode.
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