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Inside the Creator Journey with Jay Clouse
Talking Too Loud with Chris Savage
The Importance of Differentiated Worldview and B to B Influence
In the evolving landscape where AI makes content creation more accessible, having a differentiated worldview is crucial. Real opinions matter as algorithms adapt to changing trends. With a creator-led economy, the distinction between B to C and B to B influencers is significant. Building legitimacy in the B to C market can lead to influence in B to B, as seen with prominent figures like Ryan Holiday. To influence the B to B world effectively, one can target individuals within businesses through similar strategies used for B to C audiences. For a more targeted approach, tools like LinkedIn Sales Navigator can help identify specific profiles for personalized outreach.
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