Jay Clouse, founder of Creator Science, talks about his love for American Horror Story and the tremendous storytelling. The host discusses seeing Steve Martin and Martin Short live and how hilarious it was. They also talk about the creator economy and the importance of good content and passionate people. The conversation covers the importance of content creation as a product, measuring success, and retaining attention. The podcast ends with reflections on the journey of a creator and the importance of perseverance and taking a long-term approach.
Intense emotional responses from the audience indicate positive engagement and should be considered as signals of progress in content creation.
Creators need to differentiate themselves in the crowded creator space by embracing discomfort, taking risks, and offering unique insights and lived experiences.
Building a network within the creator community and forming relationships is crucial, as well as focusing on a specific platform, mastering it, and building one's own distribution channels like email lists and podcasts.
Deep dives
Signals of Progress: Creating Content that Resonates
Jay emphasizes the importance of finding signals of progress in your content. He discusses how intense emotional responses from your audience, such as binge-watching your videos or podcast episodes, are strong indicators of positive engagement. He also highlights the need for differentiation and uniqueness in the crowded creator space, as well as the importance of building a network to support your growth. Jay encourages creators to focus on a specific platform and master it, while also prioritizing building their own distribution channels like email lists and podcasts.
The Journey to Success as a Creator
Jay shares his personal journey as a creator and the lessons he has learned along the way. He highlights the importance of perseverance and not giving up, as many creators tend to quit before achieving traction. Jay also emphasizes the need to identify a differentiated premise or viewpoint in order to stand out in the competitive creator landscape. He discusses the shift from focusing on new audience acquisition to building an audience of people who truly care about your content. Jay advises creators to embrace discomfort and take risks in order to achieve their goals.
Understanding the Creator Economy
Jay discusses the evolving landscape of the creator economy and its impact on different industries, particularly in the B2B space. He suggests that B2B brands can leverage the influence of B2C creators who align with their brand values and target audience. Jay also emphasizes the importance of building a network and forming relationships within the creator community. He shares insights on the changing dynamics of content creation, emphasizing that high production quality is no longer a reliable signal of quality, and that creators need to focus on meaning, emotion, unique insights, and lived experiences to resonate with their audience.
Identifying Success in Content Creation
Jay discusses how creators can measure success in their content creation journey. He highlights the importance of intense emotional responses from the audience, such as binge-watching or intense engagement with the content. Jay advises creators to pay attention to these signals of progress and to focus on retaining the attention and interest of their audience. He also emphasizes the need to focus on quality rather than quantity, and to create content that stands out and resonates with your target audience.
Perseverance and the Key to Unlocking Success
Jay emphasizes the significance of perseverance in the creator journey. He advises creators to stay committed and embrace discomfort in order to overcome challenges and achieve their goals. Jay shares valuable advice on how to navigate the evolving content landscape, including the need to cultivate a strong network, differentiate oneself, and focus on building meaningful relationships with the audience. He highlights the importance of deep emotional connections and unique insights as key drivers of success.
Jay Clouse, founder of Creator Science, is talking too loud about American Horror Story. Admittedly, he’s several years late on this, but after watching the first couple of seasons, he thinks the storytelling is tremendous!
Chris Savage is talking too loud about seeing Steve Martin and Martin Short live in The Dukes of Funnytown Tour. Spoiler alert: it was every bit as hilarious as the title suggests.
Sylvie is talking too loud about seeing Merrily We Roll Along on Broadway and how at the end of this particular showing, Daniel Radcliff led the audience through an impromptu live auction. It was almost as riveting as the performance.
And we’re all talking too loud about the creator economy!