AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min snip
#86 BJ Fogg: The Science of Lasting Change
The Knowledge Project with Shane Parrish
Effective Behavior Change: Specificity and Simplicity
The most important aspects of changing behavior are specificity and simplicity. Information alone is not reliable for long-term behavior change, so it's important to make behaviors specific and easy to do. Instead of motivating people through information campaigns, it's more effective to match them with the best behaviors and make those behaviors easy to do. Two approaches to making behaviors easier include adding force or removing force, but the most effective approach may depend on the specific situation.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode