How to get clients from your podcast (a growth expert tells all!)
Clients from Content
Focus on Audience Connection Over Mass Appeal
Podcasting offers a unique opportunity to attract top-of-funnel attention, but true success lies in nurturing a smaller, dedicated audience. Prioritize serving your most engaged listeners, rather than solely seeking broad marketability. To refine your podcast concept, invest time in analyzing three favorite shows. Consider what initially attracted you and what keeps you returning as a listener. This reflective practice reveals effective marketing strategies that resonate with your audience. Finally, begin the podcasting journey by focusing on connection before creating content, laying the groundwork for meaningful engagement.
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