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How to get clients from your podcast (a growth expert tells all!)
Oct 2, 2024
Join the growth expert, renowned for his podcast growth strategies, as he shares insights on launching and scaling your podcast. Discover the three crucial tasks to tackle before launching. Learn the overlooked goal that can transform your approach and how to reverse engineer your marketing strategy. The conversation delves into converting listeners into clients, turning them into email subscribers, and crafting compelling titles and artwork. Plus, find out the best ways to leverage social media for growth!
57:33
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Quick takeaways
- Defining your podcast's purpose within your business model is crucial for aligning expectations and fostering deeper audience relationships.
- Visual elements like cover art and episode titles significantly impact listener engagement, so they must be professional and captivating.
Deep dives
Three Key Actions for Launching a Podcast
To increase the chances of success when launching a podcast, it’s crucial to first define the podcast's purpose within your business model or creator ecosystem. This helps align expectations with reality, as many creators mistakenly view podcasting as a primary audience growth tool, whereas it often serves best as a medium for fostering deeper relationships with a smaller audience. Secondly, aspiring podcasters should analyze three favorite shows to understand what drew them in, exploring elements such as the show title, cover art, and episode packaging. Finally, before creating content, it is beneficial to start promoting the show concept, gauging interest by sharing a compelling pitch that sparks curiosity and engagement among potential listeners.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode