Quick Commerce vs E-Commerce - The Need for Speed in Retail
The Morning Brief
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Exploring India's Retail Landscape: Quick Commerce and E-Commerce Dynamics
The Indian retail market is predominantly offline with around 90% of the business conducted offline and less than 10% online. However, within the online space, there is a growing trend of online businesses expanding offline by opening physical stores and acquiring traditional businesses. Quick commerce, though a small fraction of the overall retail market, has shown significant growth in recent years, almost doubling in the last two years. While burning cash can help acquire market share, it is not a sustainable strategy in the long term. Understanding the cost structures of different retail models is crucial for ensuring long-term viability.
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