The Morning Brief

Quick Commerce vs E-Commerce - The Need for Speed in Retail

Apr 3, 2024

CEO of Zepto, Aadit Palicha, discusses the rise of quick commerce challenging e-commerce giants like Amazon and Flipkart. The podcast explores strategic store adjustments, assortment management, profitability strategies, and revenue models. The episode also delves into the growth and challenges of quick commerce in India, highlighting success stories and market dynamics.

31:18

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Aadit Palicha

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Quick takeaways

Quick commerce apps are expanding to offer diverse products beyond groceries, challenging traditional e-commerce giants.

Zepto's strategy focuses on operational efficiency, profitability, and expanding product categories to meet customer demand.

Deep dives

Rise of Quick Commerce Apps: Changing Consumer Behavior

Quick commerce apps like Blinkit and Zepto have rapidly expanded not just for groceries but also diverse products like electronics and fashion. Traditional giants like Amazon and Flipkart are re-evaluating their strategies as quick commerce attracts more consumers. Research indicates that over 40% of online grocery sales come from quick commerce, with an expected rise to 50%. The customer base is growing, with males constituting 54% of users, pointing towards a significant shift in consumer shopping habits.

Insights on QuickCommerce Business Model and Geographical Expansion

02:29

Exploring India's Retail Landscape: Quick Commerce and E-Commerce Dynamics

01:35

Introduction

2min

The Rise of QuickCommerce Players in Retail Industry

11min

Strategic Store Adjustments and Assortment Management

2min

Exploring Returns, Categories, and Profitability in Retail Expansion

2min

Evolution of Revenue Models and Efficiency in Operations

2min

Growth and Challenges of Quick Commerce in India

13min

Blinkit, Zepto, and Swiggy’s Instamart seem to have alarmed the e-commerce OGs Amazon and Flipkart as quick commerce is not just about onions and tomatoes now. There’s a lot more added to the cart! While shopping for groceries, you can also add jewellery, cosmetics, clothing, and toys to your basket. And all this in just under 15 minutes. So, can quick commerce take on the e-commerce behemoths? Mugdha Variyar and Shabori Das discuss with Zepto CEO Aadit Palicha. Also listen in for analysis from Devangshu Dutta, Founder, Third Eyesight Retail Consultant. Tune in to The Morning Brief podcast!

If you like this episode from Mugdha Variyar, check out her other interesting episodes on Everyone Wants a Piece of Ranjan Pai, The ABCs of Building AI in India, The IPO Bazaar: Should You Shop or Drop?, Explained: Why dark patterns are under the surveillance spotlight?, COP28: Another cop or another cop-out?, and more!

If you like this episode from Shabori Das, check out her other interesting episodes on Decoding Doom Spending and Loud Budgeting, The Highs And The Lows of Energy Drinks, The Commerce of Concerts: All Play No Profits?, Rewriting India's Toy Story, What cheap fast fashion actually costs, and more!

You can follow Mugdha Variyar on social media: Twitter and Linkedin

You can follow Shabori Das on social media: Twitter & Linkedin

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