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Andy Crestodina: Using AI to Improve Marketing Content Quality – Episode 18

Content + AI

NOTE

Before Asking AI To Write Content, Teach AI The Target Persona

To achieve successful results when leveraging AI tools for content creation, it is crucial to first train or teach the AI on the target audience. Simply requesting AI to write content without this step results in generic and unengaging output. By uploading detailed client profiles or creating marketing personas with specific demographics, challenges, and aspirations, AI can generate content tailored to that audience. After receiving the initial output, it is important to review, refine, and validate the persona to improve accuracy. Only then should AI be asked to develop content, ensuring that the focus remains on the audience to enhance the quality and relevance of the output.

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