Scaling a Marketing Team and the Role of Agencies

When scaling the marketing team at Consensus, the decision to build a large in-house team was driven by a lack of agency partners with sufficient knowledge of Web3. This approach proved successful in creating a narrative engine that effectively targeted diverse audiences. A mature marketing team is now seen as a blend of in-house resources and agency partners. It's crucial to have an internal stakeholder who understands major marketing channels and can oversee a combination of internal and external resources. As a startup grows, it's important to hire in-house functions based on continuous work and use agencies for intermittent functions like PR. Additionally, agencies can extend the team's capabilities and provide fresh perspectives on areas such as brand and strategy.