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009: Your Billion Dollar Offer with Paula Pant
Billion Dollar Creator
Expanding the Creator Economy
The creator economy offers various opportunities to make money, such as selling courses, coaching, advertising, sponsorships, and affiliate marketing. Creators can now build businesses comfortably with hundreds of thousands or even low seven figures. There is an opportunity to leverage the audience and attention to create physical or high-value products that can reach a wider audience. Content creators are skilled at understanding audience engagement, often better than TV executives, and are undervaluing their potential contribution and the value they can extract for themselves.
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