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In this podcast, Paula Pant, an incredible creator, discusses how to leverage attention to expand beyond personal brand and create a billion-dollar offer. Topics include monetizing audiences, building a brand separate from personal brand, scaling to a billion, success story of SwitchPod, and creating a subscription-based offer for a non-personal brand.
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Quick takeaways
- Creators should focus on selling products instead of attention and build recurring revenue models to become billion dollar creators.
- Creators should leverage their existing attention and demand to overcome the cold start problem and scale their revenue by expanding into physical products and services.
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Building a valuable resource
The podcast emphasizes the importance of recognizing the value of the audience and attention that creators have. Brands are willing to pay significant amounts of money to reach these audiences. The speaker encourages creators to think about the potential growth and future possibilities of their valuable resource.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode