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GTM 5: Slow is Smooth; Smooth is Fast with Kyle Norton
The GTM Podcast
Embrace Diverse Insights for Market Success
To successfully expand into a new market, combine high-performing representatives from established regions with local hires to assess market potential. This blend allows you to discern whether challenges stem from personnel or from broader messaging and product-market fit issues. Leveraging diverse perspectives accelerates problem-solving and fosters productive collaboration. If you have established product-market fit with referenceable customers, consider investing in North American management while transitioning key European talent, ensuring a balanced team with both regional expertise and strong sales capabilities.
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