
Nicolas Cole: What is the secret to writing high-performing content online?
The HeyCreator Show
Keep Readers Engaged through Fulfillment and Easy Skimming
When writing content, always ensure you are consistently delivering on the promise made to the reader by providing specific and actionable information. Avoid vagueness or repeating common points. Additionally, structure your content visually for easy skimming as readers tend to skim rather than read through thoroughly. Use subheads, alternate between single sentences and paragraphs to break the text, and pay attention to paragraph length and flow to make the reading experience effortless for the audience.
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