Anik Singal - How To Sell Your First Information Product, Webinar Marketing Secrets, How To Avoid Getting Sued By The FTC, and More
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Segmenting Webinar Audience for Higher Sales
Segmenting webinar audience into fully attended, partially attended, not attended, and buyers allows for personalized messaging and journey. Fully attended viewers are directed to the order page, while partially attended are given a replay link and encouraged to pick up where they left off. The no-shows are encouraged with an encore and replay. Buyers are suppressed from receiving further emails. Personalizing the journey and messaging through segmentation can significantly uplift sales, providing a competitive advantage in the webinar marketing landscape.
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