The Best Marketing Masterclass You'll Hear in 2025⏐Holdco Bros Discuss! Ep. #122
The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
From Bookstore to Cloud Services: The Amazon Evolution
Amazon's transformation from an online bookstore to a cloud services giant illustrates the importance of adaptability and seizing opportunities. The company began by selling books but quickly expanded its product offerings as demand grew. To manage increased online activity, Amazon invested in its own server infrastructure, resulting in the creation of Amazon Web Services (AWS). Instead of merely being a cost center, AWS became a profitable segment, outpacing the profitability of Amazon's core retail business. This evolution demonstrates how strategic decision-making and recognizing excess capacity can lead to significant business diversification and success.
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