Adjust recurrence to time it takes to achieve & create Recurring Value

Membership churn is influenced by the frequency of recurring payments like monthly memberships leading to faster churn. It's crucial to align recurrence schedules with the time needed to deliver value to members. Recurring revenue is sustained by providing recurring value, meaning a mechanism to maintain member engagement is essential. Designing memberships for long-term engagement rather than achieving quick outcomes helps in retention. Setting clear expectations and being open to evolving the community based on member feedback reduces dissatisfaction and potential refund requests. Maintaining consistency in promises made and being vague about delivery mechanisms upfront fosters trust and reduces the likelihood of members seeking refunds.