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How I Built This with Guy Raz

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Own the Online Real Estate for Branding Success

To build a successful brand without spending too much, it is essential to own the online real estate for your company. By choosing a unique name like 'Joe Bang' and building it into a brand, you can easily dominate search engine results and establish a strong online presence. Ensuring that your brand name is tied to a human element or story increases its memorability and allows for better trademark ownership. Ultimately, having a name that can be easily found online and is memorable is crucial for successful branding in the digital age.

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