What successful brand design looks like in 2024
The Hustle Daily Show
00:00
Embrace the Standards, Redefine the Experience
Creating a unique brand identity in the olive oil market requires balancing distinctiveness with industry norms. While there are plenty of misguided design options, the goal is to craft an approachable product that encourages liberal use in cooking, rather than treating it as a rare commodity. A survey of consumer habits reveals that 'extra virgin olive oil' is the primary criterion shoppers focus on, despite a lack of clarity regarding its definition. This insight highlights the importance of adhering to established quality standards in branding, ensuring that 'extra virgin olive oil' is prominently displayed alongside product names, thus integrating familiarity into a playful, modern olive oil experience.
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