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What Is a Story? | My 5-step brand story framework - Part 2
Storytelligent | Brand Storytelling with Bryce McNabb
The Importance of the Main Character as the Audience's Focal Point
The audience takes a journey with the main character as their representative, learning about the story world and asking the same questions as the audience. The character can be a reflection of the audience or a necessary vehicle to learn the lessons. Not every story focuses on the customer as the hero, but always considers them as the audience.
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