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$100M Leads Audiobook Part 2 – Engage Your Leads | Ep 587
The Game w/ Alex Hormozi
The Power of Offering Partial Solutions as Lead Magnets
Offering partial solutions as lead magnets, such as a free wood sealant coat or free finance courses, can be a powerful strategy. By providing a taste of the solution while also highlighting the time, effort, and sacrifices involved in completing the entire process, it can lead to the potential need for additional services. Just like the concept of dressing rooms in shopping, which allow customers to try before they buy, a lead magnet should reveal a problem, offer a sample solution, and show how it fits into a larger package. This approach can engage customers and lead them through a multi-step process towards a comprehensive solution.
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