The Game w/ Alex Hormozi cover image

The Game w/ Alex Hormozi

$100M Leads Audiobook Part 2 – Engage Your Leads | Ep 587

Aug 19, 2023
34:07
Snipd AI
Alex Hormozi discusses the importance of understanding what a lead is and how to engage them effectively. He covers creating lead magnets and offers to attract engaged leads. Learn strategies to separate profitable leads from unprofitable ones. The speaker shares their frustrations and lessons learned in creating a webinar. Discover 7 steps for creating effective lead magnets. Learn how to package a lead magnet and establish credibility with potential customers. Discover tips for creating valuable lead magnets and effective calls-to-action. Learn how to make an amazing lead magnet that engages potential customers.
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Podcast summary created with Snipd AI

Quick takeaways

  • Engaged leads are crucial; they are the true output of advertising and should be the focus.
  • Lead magnets should be valuable offerings that provide substantial value and are easily consumable by leads.

Deep dives

The Importance of Engaged Leads

Leads alone are not enough; engaged leads are crucial. It is essential to understand the definition of a lead, which can include various forms of contact information. However, the focus should be on leads that show interest in the products or services being offered. Engaged leads are the true output of advertising. The goal is to get more engaged leads, and this book provides insights on achieving that.

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