The Game with Alex Hormozi
Part 2: Engage Your Leads | $100M Leads Book
Aug 19, 2023
Explore the fascinating world of leads and their crucial role in business success. Discover the difference between engaged and unengaged leads, and learn effective strategies like compelling offers and webinars to boost engagement. Hear firsthand experiences on overcoming challenges with landing pages and webinars, leading to a powerful case study success. Plus, dive into the art of crafting valuable lead magnets that resonate with potential customers and drive sales. Get ready to transform your approach to customer engagement!
35:03
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Quick takeaways
- Engaged leads are crucial; they are the true output of advertising and should be the focus.
- Lead magnets should be valuable offerings that provide substantial value and are easily consumable by leads.
Deep dives
The Importance of Engaged Leads
Leads alone are not enough; engaged leads are crucial. It is essential to understand the definition of a lead, which can include various forms of contact information. However, the focus should be on leads that show interest in the products or services being offered. Engaged leads are the true output of advertising. The goal is to get more engaged leads, and this book provides insights on achieving that.
