Value Conversational Units and Shares on Instagram

Creating videos for Instagram should focus on building a unit of conversation, leveraging the platform's unique DM feature. The success of a video on Instagram is often indicated by an increase in shares, signifying viewers' desire to connect by sharing content with others. Instagram's distinctive user base, ranging from family to professional creators, underscores the importance of creating universally appealing content. When evaluating video performance on Instagram, pay attention to SENS per reach metric to measure the number of viewers who shared the content with a friend.