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#145: Rory Vaden—How to Balance Building Your Personal and Professional Brands on Social Media

Marketing Made Simple

NOTE

Law of Frequency in Communication

The law of frequency emphasizes that even if someone conveys the same message as others, certain individuals will only resonate with and truly understand the message when it comes from a specific person. This is because people are attuned to different 'frequencies' based on factors like personal connection, relatability, and shared values. Therefore, delivering information in your unique voice and perspective can attract and connect with individuals who align with your frequency, leading to better reception and understanding of the message.

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