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How to Price, Deliver & Sell Performance-Based Retainers, With Chris Rudolph
The Agency Profit Podcast
The Importance of Conducting Audits During the Sales Process
Conducting audits during the sales process can provide valuable insights about the client's fit and working style. By offering free audits after an initial discovery call, you can gather key metrics, identify red and yellow flags, and assess how potential clients collaborate. Audits help in understanding the client's situation and enable you to present customized pricing options based on the audit results, ensuring a good fit before committing to a long-term contract. This approach helps in making informed decisions, streamlining the sales process, and enhancing client relationships.
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