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The Agency Profit Podcast
How to Price, Deliver & Sell Performance-Based Retainers, With Chris Rudolph
Apr 17, 2024
Guest Chris Rudolph shares insights on adapting agency pricing with performance-based retainers, navigating industry changes, setting performance fees, conducting client audits, and balancing client satisfaction with agency profitability.
35:27
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Quick takeaways
- Performance-based retainers offer agencies opportunities to align payments with results, adapting to market disruptions.
- Balancing risk and reward is crucial in hybrid retainer models, requiring a diversified client portfolio.
Deep dives
Diving into Agency Operations with Industry Leaders
Digital and creative agency owners are invited to explore performance-based retainers in this podcast episode. Hosted by Marcel Pettepofop and featuring industry veteran Chris Rudolph, the discussion delves into optimizing agency growth, enhancing profitability, and creating operational efficiencies.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode