How to Price, Deliver & Sell Performance-Based Retainers, With Chris Rudolph
The Agency Profit Podcast
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Navigating Client Audits and Performance-Based Retainers
The chapter delves into the process of conducting client audits to acquire potential clients efficiently, emphasizing the need for upfront information gathering and simplicity in the audit process. It also explores the transition to performance-based retainers, highlighting challenges, opportunities for automation, and strategies to retain clients by offering results-driven approaches. The discussion further delves into managing performance-based retainers, balancing client satisfaction and agency profitability, and suggesting alternate fee structures when necessary.
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