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The Will Clarke Podcast cover image

James Hype - Hit Records, Dealing With Pressure & Building Audiences

The Will Clarke Podcast

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Quality vs. Virality in the Music Industry

The speaker highlights the importance of a good record and strategic marketing for success in the music industry. An example of a clip garnering 3.2 million views leads to interest from other record labels, raising the debate on whether success is based on the quality of the record or its virality. The conversation delves into the evolving definition of a 'good record' in the current music landscape where virality could eclipse quality.

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