Speed only works if you have a replicatable process behind it. Otherwise, you're drawing that play up in the sand and drawing you move this way.
The other guy moves this way like we did with your kids playing flag football.
You have to be able to run your plays like a professional sports team does where everyone knows the same book.
All great teams need to improvise under pressure, but underpinning this should be a set of tried-and-tested playbooks that let you orchestrate and replicate winning strategies. Cisco's John Chambers created a library of living playbooks — covering culture, acquisitions, crises, and more — to astounding effect as he took Cisco from a small tech supplier to the most valuable company on the planet.