The Power of Authentic Purpose and Values in Guiding Organizations

Authenticity in an organization stems from aligning with a genuine purpose and core values, which then drive strategy and performance. Best Buy's purpose is to enrich lives through technology, while Ralph Lauren inspires a better life through authenticity and timeless style. These authentic values lead to a diverse and inclusive organization, as seen in Best Buy's response to George Floyd's murder, where they committed to doing better and initiated a coalition at the state level. Being guided by genuine purpose and values leads to positive outcomes.