1min snip

Marketing Made Simple cover image

#137: Amy Porterfield—Are You Sitting on a Digital Course Goldmine?

Marketing Made Simple

NOTE

Build on Your Own Foundation, Not Rented Land

Successful business growth stems from deliberate strategies, particularly the importance of nurturing and connecting with an email list. Rather than relying on third-party platforms like Facebook and Instagram, which control customer data, owners should focus on building their own direct communication channels. This ensures sustainable connections with customers and reduces dependency on external algorithms, allowing businesses to maintain access to their audience. The principle of avoiding 'rented land' highlights the need for a solid foundation in building a proprietary customer database through email list management.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode