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Build on Your Own Foundation, Not Rented Land
Successful business growth stems from deliberate strategies, particularly the importance of nurturing and connecting with an email list. Rather than relying on third-party platforms like Facebook and Instagram, which control customer data, owners should focus on building their own direct communication channels. This ensures sustainable connections with customers and reduces dependency on external algorithms, allowing businesses to maintain access to their audience. The principle of avoiding 'rented land' highlights the need for a solid foundation in building a proprietary customer database through email list management.