AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Marketing Made Simple
#137: Amy Porterfield—Are You Sitting on a Digital Course Goldmine?
Jan 17, 2024
30:34
Snipd AI
Amy Porterfield, author of Two Weeks Notice and a leading expert on digital marketing and digital courses, shares expert advice on turning your unique knowledge into a great online course. She discusses the effectiveness of using webinars and emails to market digital products, as well as utilizing Instagram Reels for campaign success. Amy also emphasizes the benefits of launching the same course repeatedly and making gradual improvements.
Read more
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Webinars are an effective tool for launching products and delivering value before making a sales pitch, with post-webinar email campaigns being crucial for driving additional sales.
- Creating successful webinars requires a strong focus on mindset and delivering value, while email campaigns should strike a balance between sales-oriented content and storytelling.
Deep dives
The Power of Webinars in Launching Products
Webinars are a valuable tool for launching new products or services as they not only generate new leads but also provide an opportunity to deliver immense value to the audience before making a sales pitch. By offering valuable content for at least 45 minutes, webinar hosts earn the right to sell and create a positive environment for those who genuinely want to take the next step. While webinar conversions typically range from 10% to 15%, the post-webinar email campaigns are crucial for driving additional sales. Building an email campaign for both attendees and those who missed the webinar ensures that the audience continues to engage and receive relevant information about the product or service.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode