How Writing Helped Jason Fried Build an 8-Figure Business
How I Write
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Value in Authentic Communication
Many companies focus on selling rather than authentic communication, resulting in flat and jargony writing filled with platitudes. The corporate world tends towards conservative writing due to groupthink and fear of speaking out. Companies often overlook the importance of investing in professional writers, opting for generic 'content' creation. This mindset of prioritizing quantity over quality leads to unappealing and soulless writing. The lack of a clear purpose in business activities is a prevalent issue that leads to superficial and uninspiring communication.
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