A business with low gross margins struggles to achieve a high valuation multiple. Incremental margins significantly impact a company's financial potential; high incremental margins indicate a strong business model. The unpredictable nature of market size can lead to heated debates among investors, particularly when their insights clash with emerging success stories, as seen in the early discussion surrounding Google's IPO. Despite skepticism regarding Google's search model and capital expenditures, its substantial gross margins ultimately validated its trajectory, showcasing the importance of understanding margin dynamics in business evaluations.

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