Influencing through Priming and Ethical Considerations

Different strategies like using quotes in emails to set a particular frame of mind, incorporating specific images in charity commercials to sway donations, and storytelling techniques are powerful tools for marketers to influence their audience. While these tactics may seem like manipulation, they can also be viewed as priming the pump conceptually. It is crucial to consider the ethical implications of using such tactics, as knowledge in the wrong hands can lead to unethical behavior.