Lenny's Podcast: Product | Growth | Career cover image

How to foster innovation and big thinking | Eeke de Milliano (Retool, Stripe)

Lenny's Podcast: Product | Growth | Career

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Creativity Suffers Under Constraints

Implementing process in organizations aims to reduce variance and standardize performance, which can initially seem beneficial. However, this often comes at the cost of diminishing the performance of high achievers and creative thinkers who thrive without such constraints. As organizations grow, a reliance on standardized processes increases, potentially stifling individual expression. In the broader context, society's increasing demand for conformity—such as in writing and other creative endeavors—can lead to a robotic mindset, where people are trained to follow formulas rather than explore their unique capabilities. Ultimately, prioritizing formulaic approaches tends to suppress creativity and innovation, leading to a loss of the exceptional outcomes that come from unbounded human expression.

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