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Revealing Ship 30's Million-Dollar Marketing Strategy | Espresso Hour E13
The Espresso Hour
**Consistent Topic Expansion Strategy - Learn Writing Framework **
The key to successful content marketing lies in maintaining a consistent through line by continuously expanding on the same topic. By offering more tips, examples, mistakes, reasons, benefits, outcomes, beliefs, and templates related to the core subject, the audience remains engaged and enlightened. Avoid the pitfall of discussing different topics across various platforms, but instead, present a coherent narrative that gradually leads the audience towards your product or service. This strategy ensures that the audience perceives value at each interaction level and is more likely to convert into paying customers.
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