Protein-rich diets have been popular for some time. Everything from chocolate bars to ice cream promises to be ‘high protein’. Influencers and media outlets seem to rave about the weight loss and muscle building potential of eating a lot of protein.
But when it’s added as an extra ingredient - sometimes with emulsifiers and sugar - is it really helping our muscles grow?
Today, ZOE's Head Nutritionist Dr. Federica Amati reveals the truth about protein bars and shakes, cutting through the marketing noise to find out how useful these products really are.
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Timecodes
00:00 Are protein shakes worth it?
01:30 What is protein?
02:59 The liver's surprising role
03:32 Why do we need protein?
05:01 You probably don’t need more protein
07:30 Can I get enough protein from plants?
09:15 The protein supplement explosion
11:20 Are protein bars ultra processed?
15:30 Does extra protein promote weight loss?
17:33 Should I drink protein shakes?
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