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Doing Content Right with Steph Smith
The Espresso Hour
The Path to Growth
Organic and free acquisition is crucial for sustainable growth, as it drives awareness and builds a loyal audience. While it's possible to go straight to paid offerings, the process becomes significantly harder without first establishing a free audience. Transforming content incrementally from a tweet to a service business requires following the data and acknowledging the value of each step in the content evolution process.
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Listen to the best highlights from the podcasts you love and dive into the full episode