1min snip

Open Market cover image

Founder Mode with mParticle's Michael Katz

Open Market

NOTE

Build Before You Scale

Successful scaling requires a clear focus on fixing broken systems first. If the foundational processes are flawed, attempting to scale only amplifies the problems rather than resolving them. Distinguishing between 'build mode' and 'scale mode' is crucial; one must address the complexities of starting from scratch and establishing effective systems before considering expansion. Without resolving existing issues, scaling initiatives will be ineffective and lead to poor outcomes.

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