E006 - A’verria Martin, Chief of Staff, Head of Research Operations and Strategy at ServiceNow
UX Research Rundown
How Do You Get Buy In?
Demonstrating value is key to getting buy-in/nStarting small and sharing successes broadly can lead to wider adoption/nUnderstanding the needs of cross-functional partners is crucial to success/nMaking it about creating better customer experiences is more valuable than showcasing research
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