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Episode 12: Snapchat
Acquired
Snapchat Breaks the Paradigm That Only 10% of Users Create Content
Snapchat is closing in on about one billion snaps every single day. That's 10 snaps per daily active user per day. And 60% of people who use Snapchat daily snap every day themselves. So this totally blows up the, you know, the old, um, paradigm that 90% of your users on a social platform won't create content and 1% will be super users.
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