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#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Creator Science
Quality Over Quantity in Content Creation Strategy
A content creator shared insights from investing $5 million in content creation over four years, highlighting the shift from creating for view time to focusing on attracting the target audience. The creator realized that although edutainment content garnered views, it did not attract the desired audience of founders for potential investment. Consequently, a strategic shift to deep educational content aimed at attracting high-quality founders was made, prioritizing long-form content over short-form. The creator emphasized that this shift may result in slower growth and lower views but is crucial for attracting the right audience and achieving the primary goal of securing founders interested in partnering as investors.
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