Three Main Opportunities within AI

AI impacts marketing in three main ways: efficiency, performance, and new business ideas. Today's guest is expected to excel in the first two areas. Efficiency involves cutting costs using AI, even up to $100 million. Performance and customer experience are the other focus areas in AI. Wes Teraar, the guest, has expertise in these aspects and has developed tools for these purposes. His company, Media Monks, draws inspiration from the Wu-Tang Clan for its name, specifically the 36 chambers of Shaolin monks.