E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion
OPERATORS
Adapting to Changing Market Trends
Despite experiencing significant success in the past, the speaker notes that there has been a drastic decline in revenue from meta platforms. This change has led to a challenging month with increased CPAs and reduced spend. As a result, the company is looking into diversifying into other channels such as TV, YouTube, and TikTok to compensate for the decline in meta revenue.
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